TikTok is an iOS and Android social media video app for creating and sharing short lip-sync, comedy, and talent videos. The app was introduced in 2017 by ByteDance, for markets outside of China. ByteDance has previously launched Douyin (Chinese: ??) for the China market in September 2016. TikTok and Douyin are similar, but run on different servers to comply with Chinese censorship restrictions. The application allows users to generate short music and lip-sync videos of 3 to 15 seconds and short looping videos of 3 to 60 seconds. It is popular in Asia, the United States, as well as other parts of the world. TikTok is not available in China as well as its servers are located in countries where the application is available.
In 2018, the application gained popularity and became the most downloaded app inside the U.S. in October 2018. As of 2018, it is available in over 150 markets, and then in 75 languages. In February 2019, TikTok, combined with Douyin, hit one billion downloads globally, excluding Android installs in Chin
Douyin was introduced by ByteDance in China in September 2016. Douyin was developed in 200 days, and in a year got 100 million users, with more than 1 billion videos viewed each day. TikTok was introduced inside the international market in September 2017. On 23 January 2018, the Tiktokfansguide.Com ranked #1 among free mobile app downloads on app stores in Thailand as well as other countries.
TikTok has become downloaded about 80 million times in the usa, and 800 million times worldwide, according to data from mobile research firm Sensor Tower that excludes Android users in China. Celebrities including Jimmy Fallon and Tony Hawk have joined the app in November 2018.
On September 3, 2019, TikTok and the NFL announced a multi-year partnership. The partnership includes the launch of an official NFL account that will bring NFL content to worldwide fans.
musical.ly Merger – On 9 November 2017, TikTok’s parent company, ByteDance, spent as much as $1 billion to buy musical.ly, a startup located in Shanghai having an office in Santa Monica, California, possessing a popular social networking platform targeting the US teenage market. Getting excited about leveraging the united states digital platform’s young user base, TikTok merged with musical.ly on 2 August 2018 to produce a larger video community, with existing accounts and data consolidated into one app, keeping the title TikTok. Musical.ly was actually a social media marketing video platform that allowed users to produce short lip-sync and comedy videos. Its official release was on August 2014.
Expansion in other markets – As of 2018, TikTok has become available in over 150 markets, and then in 75 languages. TikTok was downloaded greater than 104 million times on Apple’s App store throughout the full first 50 % of 2018, in accordance with data provided to CNBC by Sensor Tower, an app analytics platform located in San Francisco. It surpassed Facebook, YouTube and Instagram to get the world’s most downloaded iOS app for the time period.
Douyin – As being a separate app from TikTok, Douyin is accessible from your developer’s website and contains maintained the same app title since its launch in September 2016. Part of its popularity is attributable to its marketing campaigns, launching several activities with Chinese celebrities to engage their fans’ interest. For instance, its marketing strategy in 2018 Spring Festival Gala alone brought a rise of 70 million daily active users. In February 2018, Douyin launched a partnership with Modern Sky to monetize music.
Features – The TikTok mobile app allows users to make a short video of themselves which regularly feature music in the background, could be sped up, slowed down or edited with a filter. To make a music video with the app, users can lzqwnk background music from a multitude of music genres, edit using a filter and record a 15-second video with speed adjustments before uploading it to share with other individuals on TikTok or some other social platforms. They are able to also film short lip-sync videos to popular songs.
The app’s “react” feature allows users to film their response to a particular video, over which it is actually placed in a small window which is movable around the screen. Its “duet” feature allows users to film a video aside another video. The duet feature was another trademark of musical.ly