Every time I read and listen to people talking about internet marketing for businesses, they appear to approach the subject with big businesses in mind or marketing that is ideal for national or international audiences; put simply they seem to be so focused on marketing for the likes of John Lewis, Debenhams and Vodafone (like these are the firms that may need help!)… but, what about your local dentist in Northampton? or website marketing service in Milton Keynes? or maybe your plumber in Buckingham? or that great little coffee house on the high-street in your local town? These small enterprises that rely on more locally based customers and clients will go out of business if they do not bring in MORE CUSTOMERS?
Using this in mind I want to address some of the problems that face small enterprises and exactly how they can captalise on the growing trend in the use of the web for searching local services and goods.
The truth is, online competition for local businesses is insanely low. If you are involved in marketing your company online, you’re probably spending your whole day competing in ridiculously competitive markets. Right the average town and city up and down the land has minimal competition for local search. You don’t need to be fighting with the heavy hitters in your online market spot in order to position your small business facing customers or prospective customers for your geographic area. It is because there is a huge gap within the online local market place that local businesses can exploit to have new business coming through their doors.
Below I set out some of the easiest stuff that you can do today to make your business more visible online for local search.
You must understand that this internet is considered the primary way of information gathering. Just think of your behaviour. Out from the last ten times you needed to find some information, did you pick up the Yellow Pages? dictionary? go to your local library? or did you just ask Google?
With something like two-thirds of all searches for local business information done online (TMP Directional Marketing 2008) it will make a huge amount of sense to ensure that your business is optimised for local search.
So, should you be your small business that provides goods or services in your geographic area, the question you need to ask yourself is……
– Are you struggling to get business from your website?
– Maybe you’ve invested a lot in a website that doesn’t have any visitors?
– Can you wish you can get more quality visitors and enquiries?
……in the event you answered yes to these, then ask yourself, WHY?
With the much scope and chance of small enterprises to optimise their services for local market, there is no rhyme or reasons why web business generation can not work for you personally.
Simple Tips and tricks for Small Local Business Owners to obtain Noticed on Google
1. Get the business placed in Google’s Small Business Centre – Being indexed in Google maps and Google local has quickly surpassed the value of being indexed in business directories including the yellow pages. Make sure your business shows up when someone searches your business name and keywords related to your business.
i. Establish a business address inside the city in which you would like site to rank, if you are targeting a location which can be not the place of your own registered business address. ii. Enroll in a local chamber of commerce and ask for a hyperlink from its site. iii. Perform a search for the target town or city i.e. perform a search for “town, city, county”. Through the search results get links from the top pages related to your target town, city or county. iv. Connect to your Google listing out of your website utilizing your target key phrases. v. Include localised anchor text within your link-building efforts. vi. Include keyword terms in your business description.
2. Reviews Google likes reviews, so encourage your prospects to examine your products and services publicly to improve your rankings and offer social proof value for the products or services that you simply provide. This can have great results when reviews are positioned in local discussion forums or on social media and networking sites.
3. News/ Press Releases News, public announcements and press releases for a business or subject will surely being to show up more frequently on the first page of Google’s search engine rankings. A few tips to have your business’s news results in Universal Search:
i. Make certain you send our your press releases over a regular cycle. ii Include your target keywords in the title of the press release and sparingly throughout its copy. iii Use PRWeb and other top press release submission services for online syndication to other sites. iv. Key phrases target keywords in the press release to your site as well as other sources. v. Incorporate your target keywords within your alt tags with any images submitted with your press releases.
4. Video Online video marketing is not any doubt one of the better ways to present a concept, showcase some great benefits of your business, or just simply to obtain your message across inside an entertaining way, even if it’s simply to boost your business’s brand awareness.
Video brings about search engines like google are constantly rising in popularity and visibility, so make certain video content is optimised for the target keyword. Video is also potentially one of the simplest ways webmasters have in penetrating difficult search phrases/markets with technological advances it is far less difficult now to record, upload and publish video content to the internet than in the past before.
They are but several of the simplest and quickest tips and tricks to get your company presence felt in your local online market. 2009 saw the beginning of some significant changes in how Google’s search engines organises information with the launch of Universal Search. This will carry through into 2010.
This year, you will begin to observe that online search engine listings will no longer be about ranking for top rated. With Google’s new (launched during early 2009) Universal Search options filtering into how its search engine results qqwzcz are displayed, you may be seeing other kinds of web content starting out show up on its search pages – white papers, images, news, product search, video, blogs, etc.
What this implies for businesses would be that the internet market has radically changed over the last one year. Effectively, Google (which carries over 70% in the online search market) has flipped everyone upside down. Thus the market is wide open and native search can be exploited more than ever before before. The person you thought was your web competitor yesterday may not be your competitor!
For the time being the key to success online is diversity marketing. Pay particular awareness of what’s happening in Google’s world, learn how to see through Google’s eyes and concentrate your business marketing in media that Google loves. Should you would like more details about website marketing service in Milton Keynes or perhaps for the local market or have particular challenges in obtaining more local custom, then we would certainly like to hear from you.