The other day I had a customer at El Paso Search Engine Optimization Services ask me what footprinting was. While I have never heard about it referred to as footprinting, I knew what he was referring to and believe that that talks to the confusion regarding footprints with regards with SEO. Within my mind, footprints in SEO come down to 2 major groupings, so let’s discuss them now and break them into two admittedly crude categories: good footprints and bad footprints.
Bad Footprints – Let’s get started with the bad footprints because they relate to your stake in SEO, you can even think about these as leaving “traces”. Google may use a “footprint” to tie a couple of website pages or sites together within their mind even though it’s not explicitly obvious. Obviously link building will be the basis of SEO for SEOers, but Google likes all links to become natural or quite simply not built but earned.
Therefore, people who build links and that are within the know work to disguise and camouflage those links that they can build to ensure they are appear natural in a few different ways. When building links in one site you own to another one you possess for your purpose of ranking, for example, you definitely want to ensure that Google can’t get on the proven fact that you have both of those sites of the link you create will likely be worth considerably less.
If both sites are hosted from the same IP, that’s an apparent giveaway the same webmaster owns both sites and likely is linking for the purposes of influencing the SERPs. The IP in this case will be the footprint. There are numerous footprints which search engines like google can use to detect backlink building patterns therefore the general guideline is to always create your link building efforts look as natural as possible.
Good Footprints – Let’s call these “good” footprints, or typically strings of text which you may recognize and pull coming from a website to find similar web pages. SEOers can use a footprint to discover webpages they wouldn’t normally find through typical searches.
So if you desired to find WordPress blogs associated with cars, you would probably have a type of text which is available on most WordPress blogs including “powered by WordPress”. When multiple webpages share a trait that way it’s known as a footprint. After that you can throw a modifying term like “cars” on the end of the footprint to locate sites related to your keyword and which satisfy your footprint.
Footprints are handy for locating similar sites in general. For link-building it’s ideal for when if you discover a kind of site that you can get an easy link from just like a new blog platform you’re not familiar with, you might like to look for a distinguishable footprint you can pull from this to find a lot of other sites/linking possibilities to build off of. It may zgmjop like a broken record at this time, but superior content is still king and better than some other SEO tip with this or other list.
Creating good content earns you valuable links, social proof, as well as other important ranking signals/factors, not to mention it earns you repeat targeted traffic to your web site and has an increased likelihood of converting on the website’s goals. Arguably just as important as being aware of what SEO works in 2019 is knowing what you should stop spending your time on. Nevertheless, making predictions on what’s going to become less effective is a lot more of the crapshoot as, away from black hat methods, it’s much more difficult to take guesses about what search engines will value less.