Fast-casual restaurant concept Freddy Steakburgers announced today it has opened its first international location within the Dubai Mall. The brand’s second international location is slated to start at the Mall of the Emirates within the coming weeks. The restaurants are owned and operated by Tastebuds Group, who will continue to drive Freddy’s growth through the entire Middle East, with plans to open locations in the United Arab Emirates, Saudi Arabia, Bahrain, Jordan, Kuwait, Lebanon, Oman and Qatar.
“The training and support that we’ve received from Freddy’s since signing our initial master franchise and development agreement has become incredible as well as a true testament to the amount of passion and commitment they dedicate to each venture,” said Yousef Khattar, managing director of Tastebuds Group. “This has been a pleasure working alongside they to ensure every aspect from the warm and friendly concept is going to be received well by our guests in Dubai. Our company is truly elated to celebrate the opening of Freddy’s first international location, and to be able to bring the flavour of Freddy’s authentic steakburgers and frozen custard towards the Middle East the very first time.”
Freddy’s enduring commitment to providing high-quality, premium products and exceptional service continues to be the driving force behind the brand’s consistent growth domestically, and now, internationally. Staying true to the core values, Freddy’s worked to make sure a seamless transition as the concept entered a new country by adjusting to the neighborhood culture in different aspects including training protocols, hours of operation, menu items offered and portion size, amongst others. The Dubai locations will serve the identical premium Meadowvale frozen custard, Vienna® Beef hot dogs, and USDA beef as his or her U.S. counterparts.
“As among the world’s top holiday destinations, Dubai has an unparalleled amount of hospitality, complimenting Freddy’s deep dedication to providing our guests with genuine service in a welcoming atmosphere,” said Ben Hesse, Vice President of education and folks Development. “Identifying which menu items and processes to uphold or alter were critical for our long-term success and further growth internationally. The Tastebuds team has demonstrated incredible commitment through their extensive learning Wichita, and we’re thrilled to get the privilege of entering a new and exciting market. We anticipate delivering the Freddy’s experience through the Middle East.”
Earlier this season, Freddy’s announced its expansion to the nontraditional space for the first time with all the opening of brand new locations at Wichita State University student center and Oklahoma State University football and basketball stadiums. Additionally, in 2018, Freddy’s introduced a lesser restaurant prototype with the updated kitchen design that maintains volume capability to allow new and existing franchisees innovative methods to expand their portfolio with all the brand. These points of growth for that brand helped lay the foundation for international expansion to the Dubai Mall and Mall of the Emirates.
Freddy’s Frozen Custard & Steakburgers® plans to open a lot more than 40 restaurants nationwide throughout the end of 2019. Franchise opportunities remain in areas over the U.S., like the West Coast, Upper Midwest, Northeast and Florida. For lpbwey information regarding development opportunities, contact Markus Scholler, V . P . of Franchise Development, at 316-719-7850, or visit www.freddysusa.com/franchising.
Co-founded in 2002 by Scott Redler and Bill, Randy and Freddy Simon, Freddy’s opened its first location in Wichita, Kansas, offering an exclusive combination of cooked-to-order Is Freddys Open Today seasoned with Freddy’s Famous Steakburger & Fry Seasoning®, Vienna® Beef hot dogs, shoestring fries paired with Freddy’s Famous Fry Sauce® and frozen custard that is certainly freshly churned throughout the day. Today, Freddy’s has expanded to more than 300 domestic locations that serve 32 states over the nation from California to Pennsylvania, Virginia, down the East Coast states to Florida and 2 international locations in Dubai.